Progressive Leader – Issue 6
As readers page through this issue, the sixth since the launch of our flagship publication, they will be struck by the range and number of Progressive Business Forum (PBF) activities covered in a single issue of Progressive Leader, reflecting as it does, the steady increase of PBF activities. By design, every issue covers the full spectrum of PBF activities like gala dinners, ministerial networking events, overseas trade delegations, visits of delegations from many countries to South Africa, etc.
This is done in the first instance to ensure that PBF participating businesses are kept fully informed about what their business platform of choice is doing for them, thereby encouraging them to get involved. But to present Progressive Leader as a powerful instrument of internal communication is certainly not the full story.
We say this because increasingly Progressive Leader has become a vehicle to showcase what the PBF is doing across a wide spectrum, not only of national proportion, but also highlighting global activities designed to add value for ANC participating companies of all sizes. This showcasing is at the top end of business locally and internationally and is being sent not only to all PBF members, but also all ANC top leaders, Ministers, Deputies, Premiers, provincial MECs, Members of Parliament, Metro Mayors, local government leaders, South African ambassadors abroad and foreign ambassadors and high commissioners in South Africa, top end businessmen in South Africa and outside such as the BRICS (Brazil, Russia, India, China, South Africa) countries and the UK and USA. Add to this the fact that previous editions of Progressive Leader and its loyal advertisers can be accessed on the PBF website (www.pbf.org.za). The effect of all this is an instrument of communication envied by many.
What also adds significant weight to the influence of Progressive Leader is the way in which it serves as a platform for political and business leaders, thereby giving our readership an insight into their thinking and producing a strategic advantage. A case in point is the regular Letter from the President, which we have published in every issue thus far and of which we as PBF are highly appreciative to our President for engaging with business in this way.
Not least we are appreciative of the efforts of our publishing and editorial team in enable us to deliver a unique and strategic publication of value, which we will continue to strive for.
Renier Schoeman & Daryl Swanepoel
Co-Editors
